Public shower

I took a shower in a perfume shop window in Zagreb. The idea was to have a trully genuine shower and not to 'pretend' or act it out. In order to control the performance I had to exclusively focus on just three 'components': (1) the act of showering, (2) a place to shower and (3) myself. I deliberately wanted to avoid any other components which might interefere or influence me, i.e. the anxiety of showering in a public place with spectators. I managed to stay composed, devoted, and in control of my behaviour. Given the outcome was a genuine act of ‘showering’ it generated an interesting relationship between what I thought I had delivered and what the audience had perceived.

Perfumery Hemisphere, Zagreb, Croatia, 2006

A naked, fit, male model coming out of a bath

A model taking a bath in a perfume shop

A young man with a towel around his waist shaving his face in a bathroom mirror, surrounded by grooming products.

Two women use mobile phones to record a man bathing in a small storefront spa tub labeled

© 2026 Janko Matic